Sunday, January 29, 2012

My Apple Poland Interview at Macworld 2012 All-New BulletTrain eXpress Keyboard Platform


My Apple Poland Interview at Macworld 2012
All-New BulletTrain eXpress Keyboard Platform

The interviewer from My Apple Poland was really tripping on how similar the layout of the Apple Keyboard and Magic Trackpad are on the eXpress to the layout on a Macbook, Macbook Pro, or Macbook Air.

One of the reasons this is profound, is that when I set-out to create the first generation of the BulletTrain eXpress, I was not trying to mimic any Apple MacBooks, instead, I was trying to create the most ergonomic desktop keyboard for the Mac or PC.

Saturday, January 28, 2012

PC World at Macworld 2012: BulletTrain eXpress Keyboard Tray


PC World at Macworld 2012
BulletTrain eXpress Keyboard Tray

PC World was at Macworld 2012 and they took this photo of the all-new BulletTrain eXpress Keyboard Platform and said:

"The eXpress Keyboard tray from BulletTrain lets you use your wireless Apple keyboard and mouse in a laptop-like arrangement, and it's designed to make it easier to use your desktop Mac without having to be seated at your desk. I can see where this might be useful if, say, you have a TV tuner hooked up to your Mac, or if you use your Mac to watch DVD's, and you want to sit back on your sofa."

Friday, January 27, 2012

ZDNet Macworld 2012 Review: All-new BulletTrain eXpress Keyboard Platform


ZDNet Macworld 2012 Review
All-new BulletTrain eXpress Keyboard Platform

ZDNet was at Macworld and took this photo at the BulletTrain Booth and said:

"The BulletTrain eXpress is a wireless keyboard lap tray, perfect for your Mac-Mini-as-Home Theater PC. It is for the Mac (or South Park) fan who has everything."

9 to 5 Mac Video Review from Macworld 2012 BulletTrain eXpress Keyboard Platform


9 to 5 Mac Video Review from Macworld 2012
BulletTrain eXpress Keyboard Platform

PC Magazine Macworld 2012 Coverage: BulletTrain eXpress Keyboard Platform


PC Magazine Macworld 2012 Coverage
BulletTrain eXpress Keyboard Platform

PC Magazine was at Macworld 2012 and the took and published this photo of the all-new BulletTrain eXpress and said:

"OMG! They Killed QWERTY!

You can't beat personalized iPad keyboard docks from BulletTrain, like this South Park special–which unfortunately didn't have a special key to play this episode."

Thursday, January 26, 2012

MacMixing at Macworld 2012 Reviewing the All-New BulletTrain eXpress Keyboard Platform


MacMixing at Macworld 2012
BulletTrain eXpress Keyboard Platform: The Ultimate TV Tray!

MacMixing was at Macworld 2012 and they shot this video and published this review:

"BulletTrain designs some pretty unique and sleek looking magic trackpad and keyboard tray systems. This allows your to have both your keyboard and trackpad right on one TV Style tray that makes it easy and convenient to use for a home theater, or multiple situations."

"The device is super lightweight while being constructed out of heavy duty plastic! This makes me want to go buy a home theater setup…"

Wednesday, January 25, 2012

Rainforest Green eXpress


Rainforest Green
BulletTrain eXpress Keyboard Platform

Photographing the all-new eXpress is not easy because of the matte-metallic paint we use, but I thought I would put up this photo of the RainForest Green eXpress...Nice!!!


Monday, January 23, 2012

iLounge CES 2012 Review: BulletTrain eXpress Keyboard Platform


iLounge CES 2012 Review
BulletTrain eXpress Keyboard Platform

iLounge was at CES 2012 and they published this article about the all-new BulletTrain eXpress Keyboard Platform. Here are some excerpts:

"Having featured the original aluminum version back in December, we were surprised to see a new version of the holder in Las Vegas at CES in January. This iteration starts with the same concept–hold Apple's keyboard and Magic Trackpad together–but BulletTrain started over with new materials, and came up with an even more appealing product."




"Instead of the aluminum of the first eXpress, this one is made of glass-reinforced polycarbonate, which offers several advantages. Chief among them is price: the base model is almost half the price of its metal-clad sibling. But it's not just a cheaper product, it's a better designed one as well: instead of relying on 3M Mounting Squares to hold the Wireless Keyboard in place, now both that and the Magic Trackpad snap in for a secure–and flush–fit."

Sunday, January 22, 2012

Memories of CES 2012: The BulletTrain Booth


Memories of CES 2012
The BulletTrain Booth & Beyond

We previewed the all-new BulletTrain eXpress Keyboard Platform at CES last week in Las Vegas and it was a huge success. Here is a photo of the BulletTrain booth. This was the first time any of us attended CES and it was the most amazing, crazy, over-the-top experience!!!





2013 Mercedes-Benz SL Roadster
CES Debut of MBrace2

The BulletTrain booth was located in the North Hall at CES, and the only thing I saw at CES that impressed me as much as the all-new BulletTrain eXpress Keyboard Platform was the all-new Mercedes-Benz SL Roadster–and boy was it impressive. The sliver one in the photo below was interesting because it had matte silver paint, which looked super-cool. I wrote a super-detailed preview of the all new Mercedes SL Roadster and published it on Jake's Rolex World.


The 2013 Mercedes-Benz SL Roadster is pictured above at CES 2012


One of the cool things about being an exhibitor at CES is that you get to see all the other booths before and after the show is open to the public, which explains why there are no people in these photos. Of course, if I took them during the show, they would be filled with people.


If you saw the 2013 Mercedes SL that was previewed by Mercedes in photos or at the Detroit Auto Show, the one at CES differed as you can see below, because it has the etched aluminum-trim in place of wood-trim, which gives this model a great industrial-design look & vibe.


As I mentioned earlier, the only thing I saw at CES that was as cool as the all-new BulletTrain eXpress was the all-new 2013 Mercedes-Benz SL Roadster, and fortunately I was able to get a photograph of them together. The color of the BulletTrain eXpress in the photo below is called BulletTrain Blue, which is a light cobalt blue.



Tuesday, January 17, 2012

Tecnofanatico Unboxing & Overview in Spanish


Tecnofanatico Unboxing & Overview in Spanish
of The All New BulletTrain eXpress at CES

Tecnofanatico was at CES last week and they stopped by the BulletTrain Booth to check out the preview of the all-new BulletTrain eXpress Keyboard Platform. They snapped these photos and shot the video below. On a side note, I was extremely impressed with how many store from Mexico stopped by the booth to express their interest in selling the eXpress in Mexico.



Wednesday, January 11, 2012

South Park Skin For BulletTrain eXpress BulletTrain Develops Strategic Partnership with MusicSkins.com


South Park Skin For BulletTrain eXpress
BulletTrain Develops Strategic Partnership with MusicSkins.com

Hi everybody!!! I am happy to announce that BulletTrain just announced at CES that we have put together a strategic partnership with MusicSkins.com which will be providing Music and Pop Culture skins for the BulletTrain eXpress Keyboard Platform.

Here is a sample of a South Park skin which gives you an idea of what to expect. Over the next few months, we will be building out the BulletTrain Custom Shop which is pretty mind-blowing. And yes, the trackpad still works perfectly when it has a skin over it...

BulletTrain Launches All-New, Stylish, Innovative eXpress Keyboard Platform In 10 Fun Colors!


Next Generation eXpress Debut @ CES

BulletTrain Launches All-New, Stylish, Innovative eXpress Keyboard Platform In 10 Fun Colors!

CES: Las Vegas, NV —January 2012—BulletTrain launches their all-new, more affordable BulletTrain eXpress Keyboard Platform.

As with BulletTrain’s widely acclaimed aluminum model, the all-new eXpress combines the Apple Wireless Keyboard and Magic TrackPad into an ergonomic and truly portable laptop style configuration for your desk, lap or Media Center. That is where the similarities end and the fun begins.

“Since day one, we’ve never stopped improving the eXpress” said Jake Ehrlich-CEO & Designer at BulletTrain. “We created the all-new eXpress with our customers in mind. We’ve worked hard to perfect everything, the shape, the method of attachment, the angle, the materials, the price–everything!!!”

The all-new eXpress is constructed of high-quality, high-strength, glass-reinforced polycarbonate which provides a much lighter product, while offering the durability and style BulletTrain customers have come to expect.

Subtle changes to the shape of the new eXpress improve usability while increasing performance and tactile feedback. The Magic TrackPad sits lower in the platform and is no longer flush with the platform, reducing erroneous taps and clicks while providing a non-visual way to find the TrackPad.

A flat bottom with super low-profile feet makes the new eXpress even more lap friendly. The new flat bottom, coupled with a new wall-hanging design significantly improve wall-hanging ability by allowing the eXpress to hang on shorter fat or flat-head screws or nails.

The new eXpress features an innovative method of attaching the keyboard and TrackPad into place by gripping their battery compartments. BulletTrain designed a clip-in, “C-channel“ system which holds snug, yet allows the Apple Magic TrackPad and Keyboard to be easily removed for changing batteries. This new system completely eliminates the need to attach anything to your devices.

In response to customer feedback, the power buttons of both the TrackPad and Keyboard have been made easily accessible without having to remove them from the eXpress.

Jake Ehrlich speaks of designing BulletTrain’s new creation with an almost intoxicating passion:

“All the changes and improvements we made on the all-new eXpress exemplify our absolute commitment to excellence as well as clearly showcasing our desire to completely reinvent the keyboard for the 21st Century.

We’ve taken the all-new BulletTrain eXpress to a new level, while significantly lowering the price to make it way more affordable than our previuos generation Aluminum eXpress. I wanted to take my time to make certain we left no stone unturned. Over the past year, I’ve gotten to know many of our customers on a personal level. I listened very carefully to what features they enjoyed, and more importantly to what they wanted.”

As a result, BulletTrain is launching the new eXpress in 10 fashion colors, one of which is a metallic silver that closely matches the aluminum finish BulletTrain customers are used to. All of the colors offered come in an ultra-durable three-stage-process designed to mimic the metallic sheen and texture of anodized aluminum.

The 10 gorgeous colors offered and are as follows:

• Piano Black
• Arctic White
• Ruby Red
• Caribbean Blue
• Passion Pink
• Rainforest Green
• Royal Purple
• BulletTrain Blue
• Sunset Orange
• Silver

These colors will allow customers to truly eXpress themselves making their desktop space more personal, fashionable and fun.

If customers wish to customize their all-new eXpress even further, BulletTrain has developed partnerships to bring you the BuletTrain Custom Shop which offers an enormous selection of skins for the eXpress and Magic TrackPad. From The Beatles to Sponge Bob there’s sure to be something for everyone. With 10 colors and a huge selection of custom skins, BulletTrain has given “Freedom of eXpression” a whole new meaning.

While revisions to the shape, materials, and attachment method as well as the addition of exclusive skins and an exciting color palette might have been enough, BulletTrain didn’t stop there.

Without question, the most exciting feature of this new eXpress is the price. BulletTrain is offering the all-new eXpress for only $79!

When BulletTrain first launched the eXpress, they set out to reinvent the desktop keyboard and create an everything-top keyboard, giving you the most comfortable, friction free experience with your computer, Mac Media Center, or HTPC. It has now been refined even further to deliver you that same experience in a lighter, sleeker, more stylish, and more affordable package.

Pricing and Availability

The BulletTrain eXpress will be available in March at the BulletTrain website (www.bullettrain.com) from $79. (US)


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