Thursday, January 28, 2010

Apple Coolness: The iPad


This article originally appeared on Jake's Rolex World Magazine


Apple Coolness: The iPad
A Revolutionary Step in Digital Publishing
This Changes Everything!!!!

Yesterday Apple officially showed off their revolutionary all-new tablet form-factor known as the iPad. Some people say it is a huge iPhone, and others say it is like a small laptop.

I think it is much, much, much more than just an oversized iPhone. I believe it will completely revolutionize digital publishing and if you are a fan of Jake's Rolex Watch Blog it will revolutionize the way you enjoy it.
The coolest part about the iPad form factor is that is only weighs 1.5 pounds and is a half-inch thin. It also has a 1024 x 768 screen with 132Pixels per inch on its IPS LED backlit LCD panel which means it will look great!!!

In my mind, Jake's Rolex Watch Blog is the only real online magazine on the web. I did not say I thought it was the only Rolex magazine online, I said it is the only actual online magazine. Most online magazines have tiny images you have to click on and reading a detailed story requires you to click through many, many pages.

Jake's Rolex Watch Blog is the only large format photo magazine I know of on the web. To me it is like combining the best of the old LIFE Magazine with National Geographic and People Magazine, all with huge colorful photos that tell the story well. Readers ask me all the time if I intend to do print books and the answer is NO!!!!!!!! You can't update books with new information and books don't allow you to listen to podcast interviews or watch high-resolution movies. Books are also expensive and terrible for the environment.

Don't get me wrong, I like books, I just personally prefer to view content digitally and that is what is so great about the iPad. You can sit in front of the fireplace on a cold winter evening and surf the web, or read about great Rolex history on Jake's Rolex Watch Blog.

Steve Jobs Showing Off The All-New iPad in San Francisco

So let's take a closer look at the all-new Apple iPad. It starts at just $499 for a 16GB version which is amazing!!! Depending on how you spec it, you will be able to spend up to $829 for one with 3G and 64GB of Storage. All iPad models come with 802.11n wi-fi which is fine for people who don't travel much, but if you commute or travel a lot, you can get an unlimited 3G data plan for only $30 per month, or if you don't need that much bandwidth, they offer a 250MB plan for $15 per month.

The cool thing is that neither plan requires any kind of contract, so you can turn it on and off whenever you want. ATT is also offering free WiFi spot access for iPads. On of the unanswered questions is how much is ATT going to charge for iPhone tethering? I imagine it would be close to the same pricing as the options for the iPad, so if you already have and iPhone, when ATT begins offering 3G Data tethering it might make more sense to use your iPhone 3G connection for the iPad, because you could also tether it to a Macbook or other laptop.



The iPad works just like an iPhone in the sense that you use your fingers to do just about everything. As you can see from the photo below, the form-factor is stunningly cool, simple and elegant. The iPad measures 7.5 inches wide x 10 inches tall x .5 inches thick.


The side view below really shows off how cool the all-new iPad is:
As you can see in the following images, the all-new iPad should be the ultimate web-surfing device.


One of the obvious question is whether or not the iPad can really replace a laptop? I think the answer is simple. It really depends on what you do. I would never try to publish Jake's Rolex Watch Blog using an iPad, but if you just surf the web and do light email, it should be great.

I believe among other things, the iPad will slaughter the Netbook market and a good part of the laptop market, including Apple's own Macbook line. I think the iPad will be really popular with guys, but also very popular with women because they can easily travel with it in their purse. This is a huge benefit for the ladies because they no longer have to carry around a separate goofy laptop bag.

I think it will also be great as a digital book and magazine reader. In other words, the Amazon Kindle book reader just got blown to smithereens!!!! Just one of the amazing advantages the iPad has over the Kindle is that it has a vivid color backlit screen v. the Kindle having a stupid, small, black and white screen with ZERO backlighting.

In other worlds, if you want to read in bed at night in the dark with the Kindle, you can't because it has no backlight, whereas the iPad has an ultra-bright, super-high-contrast screen with strong LED backlighting. Not to mention, the iPad is black with a fine chromed edge with an aluminum body and real glass where the Kindle is all plastic and beige!!! Beige is so 1995!!!

In this next Sizemodo comparison from Gizmodo, you can see a great size comparison between the Apple iPhone, Amazon Kindle and Apple iPad, which obviously speaks volumes.


Also, if you are a serious photographer, you can use the iPad as a portable digital photo viewer and storage device, so you can travel light, but still be able to check out your images as well as be able to upload or email them.

In the future I will write a review of the iPad to share my real-world observations with you, but I think the iPad is going to revolutionize computing and digital publication. Apple has a great overview movie and you can also watch the Steve Jobs iPad Introduction Keynote with took place in San francisco. The iPad also runs almost all of the 140,000 currently available iPhone apps!!!!!!!



Here is a video from Engadget that shows how blazingly fast the iPad is. Apple brough a company that made its own chips so Apple could design their own chips and the fruits of that effort are in the iPad. Namely the all-new Apple i4 Processor, and man does it fly!!!!!!!

By the way, for anybody that complains that the iPad lacks cameras or any other significant features, remember that Leonardo da Vinci said that "Simplicity is the ultimate sophistication" and I argue it's smart of Apple to make the 1st generation version as bullet-proof and simple as possible. They can, and will add additional functionality in future generations.

PC Magazine
"What this thing can do is Mind-Boggling!!!"

Tim Gideon, from PC Magazine reviewed the iPad and said "First off, what this thing can do is mind-boggling!!!" He continues: "New apps and games developed specifically for the iPad do amazing things with the additional screen real estate, but if you think it's just a toy, you're wrong."



A Serious Game Changer

The iPad heralds in a whole new generation of computing. Basically, in the world of computing and publishing, the ceiling just became the new floor. It is almost difficult for me to express in words how profound the impact the iPad will have on the world will be!!!

No, the iPad is not just another Microsoft Tablet, or a netbook killer. The challenge in the past, the iPad overcomes is with the ultra-simple and fun user-interface, coupled with an extremely cool looking aesthetic and a lightning fast processor that allows everything happen in real time.

For instance, in the book reader, you go to turn the page, and it turns just like a real book–in other words, there is zero delay. Not to mention, there is almost zero learning curve and if you have an iPhone or iPod touch, there is zero learning curve.

The Ultimate Learning Tool

First, let's examine the impact it will have on education. There is or was a movement in the world named One Laptop Per Child. The idea, is that if somebody could figure out a way to make a very simple laptop that was indestructible and dependable, and would cost only $100 to make, that if every child on planted earth received one, it would not only level the playing field, but significantly improve the overall education level or humanity, in the short and long term. The notion that a rising tide should lift all boats. The idea was noble, but the actual product left much to be desired.

Fast forward several years to the iPad. I argue the iPad delivers on the dream of 1 Laptop Per Child, except it will be 1 iPad Per Child, not only in wealthy countries but it will also become the standard in third world countries. Why? Because the iPad will replace ALL school textbooks, and even paper for taking notes, and even using as an art tool for doing things like finger-painting and drawing.

The current iPad with 16GB of RAM and Wi-Fi is only $499 retail, and with a student discount it will probably be $449. With Moore's law, and a very-high adoption rate, the same model a year from now will be half the price. In two years, following Moore's law and with economies of scale, the same machine will probably retail for around $125 and eventually $100.

Instead of children breaking their backs with a backpack full of heavy, expensive books, and notebooks, they will carry just an iPad. Teachers will be able to create and distribute coursework digitally over the internet.

Probably the most important thing, is all students gain the ability to simply educate themselves with extremely powerful tools like Wikipedia. Pretty soon, for the first time in history, we will have a level playing-field where the only limitation to anybody's education will be their curiosity and desire to learn.


Tremendous Green Environmental Impact

Imagine all the paper and toxic ink that will be saved by distributing books and magazines so they can be read on an iPad!!! Also, you can't read a book, or magazine or newspaper in bed in the dark in bed, or on a dark airplane, but you will be able to with the iPad.

Leo and I are in the process of significantly overhauling every aspect of Jake's Rolex World and we will be optimizing EVERYTHING around being as easy as possible to use on the iPad. Think about the possibilities!?!


The iPad Potential For Rolex Enthusiasts

Today, I know many Rolex Authorized Dealers send their employees and sales-people to Jake's Rolex World to educate them about Rolex history which gives them many excellent stories they can pass along to customers, not to mention it allows them to speak more intelligently, insightfully and passionately about Rolex. AD's also have their sales-people listen to our podcasts to improve their understanding and knowledge of Rolex.

We are also underway with an extremely ambitions project to build a world-class database and Rolex Reference Library that will contain high-resolution photos of every Rolex ever made, all shot in 3-D, so you as an end-user will be able to spin them around and examine all the great detail.


As and end-user you will be able to view Everything Rolex however you wish. So as an example, you will be able to view all the Rolex historical ads, by model, or in chronological order. The coolest aspect is that, we will be taking an open-source approach, so anybody will be able to contribute to or benefit from the library.

What does this have to do with the iPad? I imagine the Apple iPad as being the ultimate tool for exploring all this rich Rolex History. If we get half-way, where we intend to go with this project, everybody, including AD's, Vintage Rolex Dealers, and Collectors and Enthusiasts will all be able to access everything from one kindergarden-simple User-Interface, from the web, on an iPad.

And yes, it has crossed my mind to bundle this all as an iPad application that can be accessed on the iPad without a persistent internet connection, and of course, whenever you wished to update the app data, so long as you have an internet connection, you would be able to.

The greatest challenge is that I am absolutely committed to keeping all this rich history and data free to everybody. If it is not free to everybody, it is not worth doing. The days of exclusivity are over. Taking an inclusive approach is where the best days ahead will be found.

The online Rolex community is still very-much in its infancy, if not still in the incubator, but it never ceases to amaze me how powerful a tool the internet has become as a mechanism for sharing valuable information and making new friends who share our interests. These are truly amazing times to be living in, and I believe the Apple iPad will go down in history as the most revolutionary platform that completely transformed and delivered on the promise of the internet and computing in general, as well as the helping humanity achieve much higher levels of knowledge, understanding and education!!!!


Captain Piccard on iPhone Love

Sir Patrick Stewart who was the Captain on the Star Trek does not like Twitter, but Methinks he will love the iPad!!! It is fascinating to consider the dude who played the captain of the Enterprise on TV had all these tech-toy props that showed how cool the future would be, then fast-forward a few short years later and he is an iPhone junkie and he is talking about how the iPhone is so much more powerful than anything from Star Trek!?! Live long and prosper!!!!



Charlie Rose On iPad

Walt Mossberg, Michael Arrington & David Carr had the chance to sit down with Charlie Rose and discuss the implication of the future for the iPad.


Update: On February 10, 2010 Interview Magazine put together this video to show what its magazine would look like on the iPad:



Wired Magazine's Wired Reader

Update: Here is Wired's idea of how their magazine will look on the iPad using software named Wired Reader which uses Adobe Air. I am not certain how they plan to run this application on an iPad, since Apple does not appear to intend to support Adobe Flash on the iPad. On Jake's Rolex World Magazine we intend to use the exact same user interface for the Desktop/Laptop version as well as the iPad. It does not make sense to me to have to have 3 or 4 different versions of the same "Experience."





Reinventing The Book & Magazine

In the next two videos we see the CEO of Penguin books, John Makinson talking about the future of his books and in the video below he shows off just how amazing an ebook can be on the ipad!!!



Friday, January 1, 2010

SAFE Wallet 6 Plus First Production Shipment Tracking


SAFE Wallet 6 Plus
First Production

Shipment Tracking



First Production Update — SAFE Wallet for iPhone 6 Plus

Read More: Production Updates for SAFE Wallet 6 Plus 

Looking for SAFE Wallet for iPhone 6?
 


Greetings, BulletTrainers!

It's been a long time in the making, but the SAFE Wallet 6 Plus is just a matter of days away from your iPhones! 

We are very excited to report the First Production of the SAFE Wallet 6 Plus is currently in transit from our factory!

I will be updating this page with relevant information on delivery of the First Production as it develops. I'll be checking in every day to share any new information I can!





Friday, October 2, 2015 

(Latest Update)

We've received reports that shipments have begun to reach customers!!! 

If you have any questions or concerns regarding your new SAFE Wallet 6 Plus, please contact us by email Help@BulletTrain.com, or give us a call at (415) 440-1400.



Wednesday, September 30, 2015 


12:40 PM — First shipment has taken place! This morning, EVERY pre-order and Kickstarter reward for the SAFE Wallet 6 Plus was dispatched from our warehouse!!!

I was CC'd on a massive email with a series of order numbers and corresponding tracking numbers. This data will be emailed to your email address on file this afternoon!

We're so pumped to be shipping the SAFE Wallet 6 Plus!!!

-Alex (BulletTrain)



Tuesday, September 29, 2015


4:21 PM — I was just CC'd on an email from our warehouse account manager. The email confirmed shipment for all "backorders" (that's their term for pre-orders etc.) to ship tomorrow!!!

I wanted to share this great news with everyone, that the SAFE Wallet 6 Plus will be dispatching from our warehouse tomorrow :-)

Thanks everyone!




(earlier today)

1:00 PM — We have received confirmation that the merchandise has been received, and is being unpacked!

It doesn't look like shipment will commence today, unfortunately, BUT everything is being broken down now and prepared for dispatch to start tomorrow!

We're almost there, everyone!






Monday, September 28, 2015 



The first production was supposed to reach the warehouse today!

Our cargo was on the truck, en route to the destination, but the truck was delayed in L.A. area afternoon traffic and ultimately did not arrive at our warehouse before the Receiving Department was closed for the day.

We're VERY surprised to have one more day of unexpected delay fall into place, but we are still 100% stoked to deliver the best wallet case your iPhone 6 Plus could ever ask for!!!

Here are our latest projections with today's events taken into account.

  • Tuesday, 9/29/15 — First Production checked into warehouse inventory. POSSIBLE some shipments will dispatch.
  • Wednesday, 9/30/15 — First Production shipment processing and dispatch. All pre-orders shipped!
  • Friday, 10/2/15 — U.S. Recipients begin receiving their SAFE Wallet 6 Plus!!!

That should be it! We're really excited to get this case into your hands!!! Thanks for hanging in there, everyone!

- Alex (BulletTrain)





Saturday, September 26, 2015

10:00 AM — We received confirmation that, since Customs clearance wasn't posted earlier in the day on Thursday, it was not scheduled in Friday's delivery routes.

Good news though, a delivery appointment with our warehouse has been set on Monday! Dispatch to customers should commence by Tuesday :-)

We wish inventory were delivered sooner, but we are excited nonetheless to have the First Production shipping out to customers this coming week!





Friday, September 25, 2015

9:00 AM — U.S. Customs is clear!

This morning, we received confirmation that IN FACT, our pallet cleared U.S. Customs yesterday (9/24/15) at 4:15 PM!!!

THIS IS VERY GOOD NEWS!

If everything goes as planned, the product will arrive at our warehouse today, and be checked into inventory for dispatch on Monday 9/28/15!

I'm so pumped up to see everyone get their SAFE Wallets!!!!


***UPDATE***

10:38 AM — I just received confirmation that local parties are now communicating to schedule the delivery to our warehouse! This is a big day, everyone! More to come soon!





Thursday, September 24, 2015

5:00 PM — We expected today to be the day we received confirmation of dispatch from LAX, but our freight handlers are STILL waiting on the final sign-off from U.S. Customs to release the cargo.

Our freight rep believes this should be cleared up as early as tomorrow morning (Friday), or as late as Monday.

We wish we knew more, but will report tomorrow as soon as possible!!
-Alex (BulletTrain)




Wednesday, September 23, 2015

9:00 AM — We haven't gotten a decisive update to our delivery date from U.S. Customs, and the delivery date to our warehouse is still stated as 9/23 - 9/25 by our freight handlers :-)

We were notified that one piece of documentation needs to be updated. The necessary updates have been made to these documents, and they've been re-submitted.

We are expecting a solid update to clearly indicate when the cargo is leaving LAX by truck, and will share it as soon as possible!

***UPDATE***

10:17 AM — We've received some critical confirmations in the past hour!!!!!


  • Our freight handlers have reported the First Production is now in a "Checked-In" status, which is a precursory status to *official* clearance by Customs. Delivery to our warehouse by truck could commence as early as today!!! We will know more early this afternoon.
  • I had a conference call with our warehouse manager, and they are 100% prepared for our incoming cargo! This means we should see no delays between processing and shipment once the inventory is received!!! All shipment data has been confirmed on hand with our warehouse as well (Kickstarter backers, then BulletTrain.com customers).

Basically, it's starting to look more and more certain the First Production will be shipping from our warehouse very soon!!!





Tuesday, September 22, 2015

10:49 AM — Additional documentation has been added to our case with U.S. Customs! I am working on getting a hold of the contained information, and I should know more before the end of the day!

Our official "estimate" according to freight handling is 9/23/15 for delivery to the warehouse, but the information today should either confirm that date, or at the very least provide further clarity!




Monday, September 21, 2015

11:17 AM — U.S. Customs has opened our case! More to come soon as it develops.

***UPDATE***

5:08 PM — We've received confirmation via tracking that our First Production cargo has been inspected by U.S. Customs, and that the file has "remarks" for review. 

This is a good sign, although I am yet unclear if there is further inspection, or if this means the cargo will be offloading as early as tomorrow... but a good sign nonetheless!!!

I have a call in with our freight handling agent for an update, and plan to share as much as I can by tomorrow.

Thanks for hanging in there with us, everyone!

If you have any questions, please contact us via email or post it in the comments :-)

-Alex (BulletTrain)



Sunday, September 20, 2015

6:22 PM — We just received confirmation from our freight handler that the first production has been assigned to a case for U.S. Customs, and is on schedule for inspection to commence tomorrow morning!!!

So far, things are looking good for delivery in the next week!

Based on the lead-time in U.S. Customs right now and the pre-freight inspections by our freight handler, we have reason to believe the Customs inspection could take as little as 2 days!!!

Here is a best-case scenario from today's perspective:

  • 9/21/15 - Processing in US Customs
  • 9/22/15 - Clearance w/ US Customs
  • 9/23/15 - Delivery to our warehouse in Southern California, unpacking into inventory
  • 9/24/15 - Dispatch to Customers!!!

And here is a little more cushion on the same timeline of events:
  • 9/21/15 - Processing in US Customs
  • 9/24/15 - Clearance w/ US Customs
  • 9/25/15 - Delivery to our warehouse in Southern California, unpacking into inventory
  • 9/28/15 - Dispatch to Customers!!!


It's going to be pretty close whether the shipments will dispatch from our warehouse this week or early next week, but we will stay on top of it any keep everyone up to date!!!

Thanks for your support!
-Alex (BulletTrain)




September 17, 2015

This morning, our First Production was assigned to a case for U.S. Customs compliance checks.

Our freight handler has let us know that U.S. Customs is currently backed up until Monday due to the beginning of a busier time of year in terms of cargo conveyance and clearance.

This means we might not have too much to share tomorrow (9/18/15), but we'll be checking in with our handlers in the morning nonetheless to share whatever we can :-)

Thanks everyone!




September 16, 2015

The First Production has been confirmed as received in a holding warehouse at LAX! 

For clarity, this is NOT the warehouse shipment will take place from, but a warehouse for holding cargo for inspection at Los Angeles International Airport :-)

There will be a number of steps taking place behind the scenes for the next few days. We'll be doing our best to keep updates coming every day!

In the meantime, here is a photo of our First Production shipment in holding at LAX. It's a mighty fine pallet!



I don't know that I've ever been so stoked to see a pallet!

More soon! Thanks everyone!





September 15, 2015

We received confirmation over the weekend that the First Production was in transit, and are awaiting confirmation that the freight has arrived at Los Angeles International Airport. 

We are hoping to receive confirmation a little later today!







Thanks for checking in. This page will have LOTS of new information entered between now and delivery of your SAFE Wallets. 

Check back soon for more news on the first shipments of the SAFE Wallet 6 Plus!

In the meantime, feel free to get caught up on our other posts about the SAFE Wallet 6 Plus!

For instance, have you read our latest news about the iPhone 6s Plus?


Thanks for being a BulletTrain customer!
-Alex (Director of Operations)

Friday, November 20, 2009

The Quest For The Best The All-New Apple 27 inch iMac...


This article originally appeared on Jake's Rolex World Magazine


The Quest For The Best Series on Jake's Rolex Watch Blog seeks to find the absolute best product or service in any category, and share with you, the reader what makes the best the best.


Seek to make things simple, not simpler. –Albert Einstein

The Quest For The Best
The All-New Apple 27 inch iMac
You Need This Computer!!!!!

I pretty much live on the computer–which is by design–and I am not complaining since I really enjoy it. I have however, been frustrated my whole computing life by how slow computers performed and evolved :-((((

My dream has always been to have a computer that could keep up with me, which seems like it should have been possible, but it was simply not reality–not even close. I also noticed, the faster computers became, the faster my skills became, which made me feel like a donkey chasing a carrot on a stick.

I feel like I have been dwelling in a world where computers were designed by the same team that brought us the half-baked-at-best Ford Gremlin and Chrysler Reliant K–just a bunch of thoughtless beige cardboard garbage with plastic seat-covers.

I always felt like I should be living in the Jetson's, but I was stuck in the Flintstones. It seems as if my entire computer experience over the last 4 decades was summed up "Hurry up and wait!?!"


Friction-Free Computing

With the advent of Apple's all-new 27 inch iMac my digital-life just got much, much, much better and easier!!!! Everything is very close to instantaneous on the all-new iMac, which makes it feel like the computer actually understands me or can read my mind!!! My dream to have a friction-free computing experience has arrived and I couldn't be happier!!!

Typically a product review makes you wait until the end before it draws its conclusion, but I am going to take a different approach and begin with the conclusion:

The all-new 27 inch Apple iMac is Off-The-Richter-Scale Unbelievable!!!! Crazy, Stunningly Amazing, Over-The-Top, Beautiful, Off-the-hook, Astounding, Stupefying, Breathtaking, Awesome, Spectacular, Phenomenal, Extraordinary, Jaw-Dropping, Wondrous, Pure, Incredible, Delicious!!!!!!!!

Run out and buy one!!!!!!!! I am just completely blown-away with this Magnificent Masterpiece of Design which is an astonishingly fast piece of Industrial Art!!!!!!!!


The Future Has Arrived

A few weeks ago Apple surprised or should I say "stunned" everybody when they introduced an All-New line of their all-in-one-design desktop computers named iMac and this review covers the stunningly magnificent 27 inch iMac. I purchased one of these beauties over a week ago and have been testing it and I want to share my findings with you!!!

I sincerely believe, future generations, many years from now will look back at the introduction of this bold machine as a seminal event in computer history, where the computing dividend first paid-off.

In other words, 10 years from now, I believe we will look back and wonder how we ever lived with all the janky, junky, jokey-jokey desktop computers that came before the 27 inch iMac. I can literally see how in the future desktop computing will be measured in terms of before and after the 27incher–No Joke!!!

Not only is this the absolute best computer ever made–by a long shot–but it basically makes every desktop computer on earth obsolete!!! I realize I just made a bold declarative statement and I intend to back it up with this article.

Somebody once said "God gave us eyes so we could appreciate beauty" which is perfectly on-point for the all-new 27 inch iMac!!!!!!!!!


As you see in the above photo of the 27 inch iMac it comes with a wireless Bluetooth keyboard and mouse and built-in 802.11n Wifi.

Not only is it the best performing computer, but it looks like a million bucks. I intentionally put the photo of the all-new Ferrari on the screen because that is essentially what you get when you purchase the new 27 inch iMac!!! The supreme irony with this magnificent machine is that it is extremely inexpensive for what you get.

The unbelievable new 27 inch iMac only cost $1699 and you can purchase it directly from Amazon for $1699 delivered to your doorstep by scrolling to the end of this review. This amazing price includes free shipping and Amazon does not charge sales tax.


Beauty That's A Beast!!!

As you see in the photo below the whole computer is in the screen. That's right...I said the entire computer, including the hard drive, RAM and dual Intel Core 2 Duo 3.06GHz processor is located inside the screen case. Even the power supply is located inside the computer, so you just simply plug it in the wall and you're pretty much done.

This ultra-simple transportable design also makes it very easy to move it around your home or office. There is no reason why you couldn't sit in a comfortable chair in your den and write a book on it, and they move it to your bedroom to watch a movie or TV shows in bed.

The all-in-one design is remarkable because it not only looks like a work-of-art, but you don't have to have some stupid, ugly, noisy tower that sits on the floor or even worse, on your desktop.

Speaking of noisy computers...the all-new iMac is unbelievably quiet and has built in high-quality stereo speakers that are hidden on the bottom of the machine. It also has a super-high-resolution glossy glass screen that make all graphics look yummy and much more alive and 3Dimensional!!!!!!!

Simplicity is the ultimate sophistication. –Leonardo da Vinci



We also see in the photo above that the DVD burner and SD card slot are located on the right side of the new iMac. The wireless Bluetooth keyboard and all-new Apple Magic Mouse come stock with it. That's right, for $1699 the all new 27 inch iMac comes standard with the cordless keyboard and mouse which cost $120 if purchased separately. If you think about it, that means the computer and screen only cost $1580.


The Power Of Simplicity

Before we examine more details on what makes this the best computer ever made lets look at the breathtaking screen. As you can see in the photo above and below, the screen is real glass and the seamless black frame goes to the edge. This gives the 27 iMac a super-clean, simple vibe that is extremely elegant at the same time!!!!

The screen on this beast is a whopping 27 inches diagonally and in many ways the all new iMac's design language makes it appear like a huge iPhone. The screen has a native resolution of 2560 x 1440 pixels which allows you to view two full-size application windows side-by-side with zero overlap.

What is so important about being able to see two full-size application windows side by side? We human beings reason by analogy. We constantly compare one frame of reference to another and on the new 27 iMac this is easy. As you can see in the photo above we are seeing two full width 1245 Pixel web-browser windows side by side with zero overlap–Just like a full-sized glossy magazine!!!!

There have been many times when I have spoken with somebody on the phone and they are looking at Jake's Rolex Watch Blog and they ask why the main 800 pixel-wide images are cut-off on their screen? Obviously it is because their screen is too small.

I will share a story with you about a conversation I had on this subject with an old man who will go unmentioned. We were talking on the phone and he was on Jake's Rolex Watch Blog. He asked me why the photos were cut-off and he could see just more than half of the width? After about 15 frustrating minutes with me trying to troubleshoot with him to overcome the challenge we concluded that he was on a 15 inch LCD!?!?

I told him his archaic 15 inch LCD was not displaying the web the way it was meant to be seen. He got really flustered with me and asked why he could not see the whole pictures on his computer? I asked him how long ago he bought his computer and he responded that he had only had it 4-5 years. I recommended he get a new iMac to make his life simple and he said he refused to waste money on a new computer when he had a perfectly good computer.

The challenge is that computer years are very much like dog years. His computer is more like a driving around in a 35 year-old Chrysler Reliant K. I don't mean to appear arrogant, but that is the stone-cold reality. Computers and the web have evolved so much in the last 4-5 years it is truly amazing, and thus it makes sense to invest in a computer that will allow you to completely enjoy yourself and see the web the way it looks best.


Timeless–Future Proof Design

No computer is future-proof per se and that is probably a good thing. I actually prefer my computer to become obsolete as soon as possible because that means that whatever replaces it will be that much better!!! The interesting thing with this all-new iMac is that I argue that it is the most future proof computer ever offered for sale.

With the advent of this all-new 27 inch iMac, I argue computer hardware has hit a crescendo, where for the first time in computer history the hardware is so much faster than what the software requires, that if you invest in this beautiful machine, you will enjoy it for many years to come. In 4-5 years I believe it will still look great and perform well.


Unbelievable Design & Specifications

Let's take a close look under the hood and examine what makes this all-new 27 inch Apple iMac so unusual and powerful.

First is the LED backlit LCD screen technology that Apple incorporated into the machine. LCD screens have historically been backlit with Fluorescent lights that require time to warm up. LED backlights are not only instantly at their brightest, but they are much more energy-efficient and thus consume far less electricity.

LED's also produce a cleaner, whiter light and last much, much, much longer without losing any light power whereas fluorescent backlighting dims and typically yellows with age. LED's also produce very little if any heat.

When Apple originally designed the iPhone, they invested $60 Million in just mechanical and electrical engineering to force the ultimate form-factor into existance. They did so because they realized how important it was to achieve the perfect small, skinny form-factor that had multiple invisible antennas inside; including a Bluetooth antenna, a Wifi antenna as well as a cellular antenna.

With the all new 27 inch iMac Apple once again stepped up and did the same thing, and this time they custom-fabricated their own custom-made LCD panel. This panel uses a state-of-the-art LCD screen technology named In-Plane-Swtiching (IPS) which creates a super-clear, tack-sharp image with excellent off-angle viewing coupled with a wider-color gamut, meaning more visible colors on the screen.

This custom LCD panel also has many unique characteristics. To begin with, it has the highest Pixel Per Inch (PPI) count of any monitor Apple has ever made. The screen also has a 16:9 aspect ratio which is also a first for Apple.

A 16:9 Aspect Ratio refers to the ratio between the Width (16) and the Height (9). Standard, old-fashioned TV's have an aspect ratio of 3:4 (meaning 3 High by 4 Wide) and most wide-screen computer monitors are 16:10 which means that if you watch a standard High-Defenition (HD) movie you would get black bars on the top and bottom of the screen, but this is not the case with the all-new 16:9 Aspect Ratio iMac!!!


Convergence Achieved

This is of significant consideration because I recall 10 years ago there was a big debate about whether we would see Computer-On-A-TV or TV-On-A-Computer?

The obvious answer is TV-On-A-Computer won out, and now we have a screen on a Mac that is the same aspect ratio as a Plasma or LCD TV. What does this all mean? You can now use your iMac for watching widescreen 16:9 movies or widescreen TV shows and they will both take up the whole screen.

Also, many of the new state-of-the-art point-and-shoot-digital cameras can shoot photos that are 16:9 so everything is uniform and looks great on this Apple masterpiece.

As we see, on the back of the machine (pictured below) the all-new 27 iMac has a vent on top of the all-aluminum case-back with the exception of the Apple logo which is high-end plastic that has the Wifi and Bluetooth antennas behind it to achieve superb reception. The 27 inch iMac is also VESA mountable which means you can remove the existing stand and wall mount it.
The all-new iMac has all its connection ports and power button on the back. As we see in the image below (from left to right) we see
  • Audio Out (Digital Toslink & Analog)
  • Audio In (Digital Toslink & Analog)
  • 4 USB 2.0 Ports
  • Firewire 800 Port
  • Mini-Display Port (for hooking-up an additional monitor if you wish)
  • Gigabit Ethernet Port
There is also a Kensington compatible security slot which would stop anybody from walking away with your computer in an office, gym or trade-show environment.



In the photo below we see a side-profile shot of the all-new iMac and it is hard to believe that the machine has a world-class professional workstation-class computer inside the screen enclosure, but it does. It comes standard with a 1 Terrabyte hard drive that spins at 7200 RPM–so it is really Fast!!!!!!!



It is hard to see, which is by design, but the all-new iMac also has an iSight video camera (pictured below: located top in the middle) which allows you to video conference over iChat or Skype for free with up to 3 other people in the world so long as they have an internet connection.



Is A Mac Really Better Than A PC?

In a word, Yes!!!!!!! When I was 16 years old, more than 25 years ago, I bought the first Apple Mac the first day it was available (January 24, 1984). I actually cut fifth-period and went to the Compuland in Mill Valley in Marin County, California and waited for the UPS man to show up!!! Pictured below is the original brochure for the first Mac I purchased:

Original 1984 Apple Macintosh 128Kb Brochure

It is fascinating to note the all-in-one design of 27 iMac is almost identical to the original Mac from 1984 even though the 27 looks a million times better. You've come a long way baby!!!

That same years I also purchased my first Rolex which was a stainless steel Submariner. (By the way the new iMac perfectly matches a Submariner ;-)

Here is the original 1984 won't be like 1984 Apple Commercial:



I actually took my first computer lab class when I was 11 years old and I have been using computers for more than 3 decades.

Even Bill Gates will tell you the Mac is better than any other computer:


So what makes the Mac so much better than a PC? A zillion things. I will enumerate what I consider to be the most compelling reasons:

  1. System Integration: Apple designs and manufactures all their own hardware as well as writing their Snow Leopard Operating System (OS X). This results in much more predictable and reliable behavior.
  2. Free World-Class Software: All apple computers including the all-new 27 inch iMac come with the iLife suite of world-class, easy to learn software which includes iPhoto for managing your digital photos; iMovie, for editing your video and Garage Band for editing sound recordings. As a matter of fact, I edit Jake's Rolex Watch Blog Podcasts in Garage Band.
  3. Apple Stores: If you ever have any challenges with your Apple computer you can take it to any Apple store to the Genius Bar and they will fix it for you or answer any questions you have. If you have ever had a challenge with a DELL computer, you know what a nightmare it can be to get it fixed.
  4. Zero Viruses: There are over 120,000 PC viruses that can also make your life a nightmare. To add insult to injury, you have to pay a third-party $40 a year to help protect your computer from viruses. This would be like having to pay a bodyguard to protect you from your husband or wife, which is absurd. The Apple Macs have ZERO Viruses. So not only do you not have to waste $40 per years, but you can't get a virus because they simply don't exist.
  5. One-On-One Training: If you invest in an Apple and you want to learn how to use any piece of software, you can sign up for a program that allows you go to any Apple store in the world and take a 1 hour class up to once a week and it only costs $100 per year!!! The will teach you anything and it is a very, very impressive program and value. If you currently own a PC and you want to transfer all your data over to the Mac, they include this service for free if you sign-up for the One-On-One service.
  6. Ease Of Use: Widows Vista was such a nightmare to upgrade to from Windows XP, that many people and businesses stuck with XP. Microsoft just came out with Windows 7 which is much better than XP or Vista, but in many ways it is a copy of the Apple Mac OS X Snow Leopard.
  7. It Just Works: Macs are not perfect by any means but everything works well together in symphony.
  8. Zero Demoware: Macs don't come with unnecessary crapware and demoware installed.
  9. People: Mac users are typically like people who wear Rolex watches. They are passionate, friendly, curious and enjoy helping each other.
  10. Plug & Play Predictability: On a Mac you plug and play, there is no Plug & Prey like on a PC with goofy drivers for everything. USB drives and SD cards plug in and do what you expect them to.
  11. Simplicity: If you wanted to upgrade from Leopard to Snow Leopard you had one choice and it was $29. Windows 7 comes in 9 different versions which range from $119 to $320. Microsoft Windows 7 comes in Windows 7 Starter, Home Basic, Home Premium, Home Premium Upgrade, Professional, Professional Upgrade, Windows Enterprise, Windows Ultimate & Ultimate Upgrade. This is completely absurd!!!
I could go on forever talking about how in my opinion, Mac is so much better than a PC, but guess what the best PC is? That's right, the 27 inch iMac!!!! If you want, you can purchase a 27 inch Mac and load Windows 7 on it and run it under Boot Camp as a full blown PC. This way, your PC will match your really cool iPhone ;-)

Another option, if you are crazy like me, you can run Windows side by side on the Mac using a program like Parallels 5 or VMWare Fusion 3 which allows you to run a PC side by side on your Mac simultaneously. You can also configure Parallels or VMWare so PC applications appear to run as Mac applications.

So if the Mac is so much better than the PC then why would you want to run a program that would allow you to run PC applications on your Apple Mac?

There are many reasons. For instance, Quickbooks, for some bizzare reason, has a different user interface for their Mac version and most accountants and CPA's would prefer you use the PC version. Also, if there is an application or two written for the PC you want or need to run for you business, you can on a Mac.


Conclusion

The all-new Apple 27 inch iMac is a complete game-changer. It comes in 3 versions with the least expensive version being $1699 which is the one I recommend for 99+% of the population. I wrote this review on the new $1699 27inch Mac which I have had for a week and I can say it completely boggles my mind!!!! Did I mention it is FAAAASSTTT!!!!!!!!!!!!

As you can imagine, I spend at least 8 hours a day in front of the computer writing and researching stories for Jake's Rolex Watch Blog as well as all the graphics and html.

I basically live on the computer and the new iMac is so fast and everything is fluid, friction-free and almost instantaneous. I literally can't believe how fast it is and I certainly wonder how I ever lived without it!?!?!?

On all the computers I have ever owned, even surfing the web was a pain and always kind of slow, but with the new 27 iMac almost everything is instantaneous!!! Don't forget that if you have a lightning fast internet connection with a slow computer, you go slow. If you have a lightning fast computer like the 27 inch iMac and a so, so connection, it will still be very fast.

The all-new 27 iMac is the new ideal and the way a desktop computer should be!!!! That is really the point I wish to pass along to you...the new iMac is the way computers should have always been.


Superb Value with Rocket Performance!!!!!

How great of a value is the all-new 27 inch iMac? I can tell you that if Apple introduced it for twice the amount of money, I would still have gladly purchased it–seriously–and been equally ecstatic.

Why is Apple making such a powerful and great looking machine so inexpensively? Probably because they want to achieve the same ubiquity they have with the iPhone.

Apple also came out with an all-new 21.5 inch iMac that is also available (link below on left) but I don't recommend it because you can only comfortably view one window at a time without significant overlapping. I would only recommend the 21.5 for people who have limited eyesight and need to zoom everything way up on the screen.

As I mentioned, I recommend you save your money and purchase the least expensive all-new 27 inch iMac which you can have delivered to your doorstep for $1694.

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