Saturday, November 19, 2011

Four Keys To Apple's Success from the Wall Street Journal

Four Keys To Apple's Success
from the Wall Street Journal

The Wall Street Journal published a story today about Creg Joswiak, who is part of the Apple product marketing team and has been with Apple for 20 years. Greg Joswiak is pictured below, and he is the Vice President of iPod, iPhone and iOS Product Marketing.

In a recent speech Creg Joswiak told the audience at the Silicon Valley Comes to Cambridge what he thought the top four secrets were behind Apple's amazing success:

Focus: It means saying no, not saying yes. We do very few things at Apple. We do $100 Billion in revenue per year with very few products. There are only so many grade A players. If you spread yourself out over too many things, none of them will be great.

Simplicity: Make complex things simple. A lot of people think it means take something simple and leave it at its core essence. But it isn’t that. When you start to build something, it quickly becomes really complex. But that is when a lot of people stop. If you really know your product and the problems, then you can take something that is complex and then make it simple.

Courage: Courage drives a lot of decisions in business. Don’t hang on to ideas from the past even if they have been successful for you. You don’t build a product just because everyone else has one.

Best: If you can’t enter the market and try and be the best in it, don’t enter it. You need that differentiation. At Apple if we can’t be the best then we are not interested in it.

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