Saturday, December 31, 2011

Tesla S. Prototype with Iron Man

What Are You Looking At!?!

Tesla S. Prototype with Iron Man
2012 Is Going To Be Amazing at BulletTrain

The San Francisco Bay Area is renowned for technological innovation, but the real question is what is this BulletTrain eXpress Keyboard Platform prototype doing in a prototype Tesla S, and why does it have Iron Man on it? I know Elon Musk, the innovative founder of Tesla is regarded as being the model for the movie version of Iron Man's Tony Stark.

Notice the in-dash web browser in the Tesla S. Prototype is on the BulletBlog which you are looking at right now! Want to find out more? Visit BulletTrain at CES at booth 6621 and learn more about how exiting 2012 will be at BulletTrain.

Thursday, December 29, 2011

BulletTrain eXpress in the Rice Fields of Bali...

BulletTrain eXpress in the Rice Fields of Bali

Matthew Taylor purchased his BulletTrain eXpress Keyboard Platform back in June of 2011 and took it with him to Bali. With the BulletTrain eXpress we typically refer to it as the Ultimate Desktop, Laptop and Home Theater Keyboard and in this instance you see a real customer using it as the Ultimate Laptop keyboard, since he has elevated his laptop up to his eye height, and he just sent in this photo with the following email:

Hey Jake-

Thanks for designing a truly magnificent travel companion, the BulletTrain Express. Though it added a little heft to my backpack, it was well worth it to bring this invaluable ergonomic helper with me to Bali where I wrote the concluding chapter for my forthcoming book.

As you can see from the photos, I set it up so that the Express would be at an appropriate wrist/arm length, and I elevated my MacBook Pro on a box so that it would be at eye level. The view is from my balcony -- I lived in an amazing two-story villa near Ubud just across from the botanic gardens, overlooking rice paddies.

BTW, I learned about Steve's passing while in Bali, and it was a simultaneously sad and inspirational moment. Say what you want about his many personality flaws, the man truly changed the world and died complete having given his gifts. Watching the Think Different video and his Stanford commencement speech, I realize that he entered the pantheon of the Crazy Ones.


Matthew Taylor
Wordsmith. Mediator.

Monday, November 21, 2011

Jonathan Ive On Apple Design...

Jonathan Ive On Apple Design

Jonathan Ive is the lead designer at Apple and as a fellow designer, I have always been fascinating with listening to him talk about design. In this video segment from the movie, Objectified Jonathan Ive talks about making the unibody structure for the MacBooks.

Saturday, November 19, 2011

Four Keys To Apple's Success from the Wall Street Journal

Four Keys To Apple's Success
from the Wall Street Journal

The Wall Street Journal published a story today about Creg Joswiak, who is part of the Apple product marketing team and has been with Apple for 20 years. Greg Joswiak is pictured below, and he is the Vice President of iPod, iPhone and iOS Product Marketing.

In a recent speech Creg Joswiak told the audience at the Silicon Valley Comes to Cambridge what he thought the top four secrets were behind Apple's amazing success:

Focus: It means saying no, not saying yes. We do very few things at Apple. We do $100 Billion in revenue per year with very few products. There are only so many grade A players. If you spread yourself out over too many things, none of them will be great.

Simplicity: Make complex things simple. A lot of people think it means take something simple and leave it at its core essence. But it isn’t that. When you start to build something, it quickly becomes really complex. But that is when a lot of people stop. If you really know your product and the problems, then you can take something that is complex and then make it simple.

Courage: Courage drives a lot of decisions in business. Don’t hang on to ideas from the past even if they have been successful for you. You don’t build a product just because everyone else has one.

Best: If you can’t enter the market and try and be the best in it, don’t enter it. You need that differentiation. At Apple if we can’t be the best then we are not interested in it.

Sunday, November 6, 2011

2012 Lamborghini Aventador LP700-4 in Matte Black

2012 Lamborghini Aventador
LP700-4 in Matte Black

My pal Kaveh is pictured below in the all-new Matte Black Lamborghini Aventador LP700-4, which looks like the next Batmobile. The Lamborghini Aventador is the successor to the Lamborghini Murcielago, and the Aventador has a 6.5 Liter V-12 that cranks out 700 Horsepower and 509 pound-feet of torque. The magnificent monster accelerates from 0-62 miles per hour in 2.9 seconds, so it is like a rocket-ship.

Saturday, November 5, 2011

iClip Clipboard Manager for Mac

Clipboard Manager for Mac

I am so excited to share this great news with you. iClip was an amazing clipboard manager that was very successful for years, then the developer unfortunately abandoned it. This frustrated many users.

The great news, is that my pal Steve, who owns and runs Irradiated Software, purchased the code, and completely rebuilt the code and optimized it for Lion. Irradiated Software re-introduced iClip earlier this week. I have had a chance to evaluate it, and I am happy to report it is amazing!!!

Steve managed to keep all the original features and in the screenshot below, we see how it works. Essentially anything you copy to your clipboard, with a keyboard shortcut or from a drop down menu, will be recorded and save into iClip. This includes all images, text, URL's, etc. You notice in the photo below that there are multiple copied content modules on the right side of the screen. As you copy items and content to your clipboard, iClip places the latest at the top. and keeps them in reverse chronological order.

The end-user can go back in time and paste any content into the active application, which is amazingly useful. Also, if you have content you regularly like to paste, you can create a special clipboards that will paste them. For instance, if you have travel instructions for how to get to your home or office, you can add them to iClip, and past them whenever you want.

You can learn much more by visiting

Why You Need Clipboard Management

Do you copy & paste much?

Have you often copied something but when you tried to paste it you realized that you copied over it?

Do you ever want to copy multiple items before pasting them somewhere?

If you’re like most Mac users then the answer to these questions is a loud “yes!”

What you need is a supercharged clipboard that enables you to copy several times before you ever have to paste anything and that’s where iClip comes in.

Where the built-in Mac clipboard can only copy one thing at a time, iClip automatically stores a history of up to 99 things you’ve copied.

You can copy…copy…copy then paste…paste…paste at your convenience. Can you see how useful iClip will be in your workflow?

If you value your time, you owe it to yourself to be the next Mac user to start saving time and become more productive with iClip.

Lexus Dealership Using iPad's In Service Department...

Lexus Dealership
Using iPad's In Service Department

I was recently at a Lexus Dealership, in the service department, and I noticed the service advisors are all now using iPad in special cases.

Basically this Lexus dealership switched over from paper forms to iPad for all the Lexus service advisors in the service department. So when a Lexus owner arrives and they are greeted by the Lexus service advisor who inputs the license plate number and all the info on the car populates on the iPad screen. The service advisor then inputs all the information for what needs to be done.

The most interesting thing is how the Lexus service advisors hold the iPad. The iPads are in special neoprene cases that not only protect the iPad, but also allow the iPad case to fit on the users hand like a glove. Basically, the end user sticks their hand in the square hold as seen below. I asked a Lexus service advisor what he thought about the system and he said he loved it. He said it makes things work so much better.

iPads abound in the Lexus service center. I just happened to notice that even customers who were waiting in the customer lounge had iPads at the Lexus dealership. This really goes to show how popular the iPad has become.

Rare Photos of Steve Jobs with Bill Gates

Rare Photos of Steve Jobs with Bill Gates

This first photo of Steve Jobs and Bill Gates as taken more than a quarter-centery ago in 1985, which was only one year after the original Apple Mac was released for sale.

In 1995 Steve Jobs was interview by Robert Cringely, and Steve Jobs famously said "The problem with Microsoft is they just have no taste. I have a problem with the fact that they just make really third rate products."

In Walter Isaacson's book which was published recently Steve Jobs said "Bill Gates is basically unimaginative." Steve Jobs reportedly said "Bill Gates never invented anything. He just shamelessly ripped off other people's ideas."

Thursday, November 3, 2011

Thursday, October 27, 2011

Microsoft's Vision Of The Future

Microsoft's Vision Of The Future
As Of 2011

I am always fascinated with people's ideas of the future. Years ago I was the lead imagineer for SAP. The challenge I has with SAP is they wanted me to do stuff like what you are seeing in this video. Basically SAP wanted me to make mach-ups of what the future might look like.

The challenge I had as a designer, is I felt like it was a waste of time, if I didn't actually develop the product from the design reference. In other words, if I invested the time to figure out where things should go, I wanted to follow-up by actually engineering the real products, which is why I decided to leave SAP and go full speed ahead with BulletTrain.

As you will see in the months and years to come, my team at BulletTrain and I are working on not only imagineering the future, but bringing these amazing products to life. I think there is merit to some of Microsoft's ideas in this video, but I think it will actually look much different, and methinks BulletTrain will help bring it to you. I think Corning's idea of the future is more realistic.

1980s Apple Vision of the future and Videos

Apple's Vision Of The Future
From 1997?

This video is interesting, in particular, we see a stylus-driven Apple tablet prototype, which would be a precursor for the iPad, and as you notice, it even includes a built-in video camera. We also see the Twentieth Anniversary Macintosh, which is what leads me to believe the video was mislabeled as being from the 1980s, and I believe it was made in 1997, and not the eighties.

1980s Apple Videos

It's amazing looking back–at how bad these 1980s Apple Videos were. The almost seem like IBM commercials from the 1980s. This first next Computer Chronicles video interview/presentation of the first Macintosh portable, from 1989, with Stuart Cheifet almost seems like a Saturday Night Live skit.

In 1984, Apple introduced the Macintosh, and the year before, Apple introduced the Apple Lisa Desktop which was the first computer to use a mouse. Here is a video overview. It is ironic that this computer was referred to at one time as being "User-Friendly." This is fascinatingly boring ;-) It really is amazing how far computers have come in the last quarter-century!!!

The dude who gives this presentation has the funniest, most pretentious fake accent. He kind of sounds like Johnathan Higgins III (John Hillerman) from Magnum P.I. Kind of like a fake British accent :-(

I actually remember going to see the Apple Lisa when it first came out in 1983, and thinking it was terrible.

Tuesday, October 25, 2011

Jonathan Ive On Steve Jobs Reality Distortion Field...

Jonathan Ive On Steve Jobs Reality Distortion Field
Quote from Walter Isaacson Authorized Biography of Steve Jobs

Jonathan Ive is the lead designer at Apple and he is responsible for creating many of the game changing Apple products. Jonathan Ive began his career at Apple in 1992. He became the head of Design for Apple in 1997. Walter Isaacson's authorized biography of Steve Jobs was just released and it has some very interesting quotes in it.

In Walter Isaacson's new authorized autobiography of Steve Jobs, Apple's lead designer, Jonathan Ive spoke about Steve Jobs taking credit for other peoples ideas and Ive said:

"He (Steve Jobs) will go through a process of looking at my ideas and say, 'That's no good. That's not very good. I like that one.' And later I will be sitting in the audience and he will be talking about it as if it was his idea. I pay maniacal attention to where an idea comes from, and I even keep notebooks filled with my ideas. So it hurts when he (Steve Jobs) takes credit for one of my designs.

In this first video Steve Jobs cites Pablo Picasso as saying: "Good artist copy. Great artists steal" to which I would like to respond with an IF-THEN Statement by pointing out:

"If good artists copy, and great artists steal, then real artists create." –Jake Ehrlich

Saturday, October 22, 2011

Original MultiColor iMac....

Original Multi-Color iMac
She Comes In Colors Everywhere
She's Like A Rainbow

Apple designer, Jonathan Ive is picture below in 1998 posing in front of his original all-in-one iMac which was clearly inspired by the first generation Mac from 1984.

Steve Jobs Shows Off The First iMac
Paris Apple Expo: September 17, 1998

Friday, October 14, 2011

Monday, October 10, 2011

The BulletTrain eXpress Keyboard Platform In Use at BulletTrain

The BulletTrain eXpress Keyboard Platform
The Wireless Office In Use at BulletTrain

The BulletTrain team was having a meeting and we were using the BulletTrain eXpress to control our 27inch iMac on the conference table. During a break between conference calls I snapped this cool pic...

Thursday, October 6, 2011

Thoughts On Steve Jobs' Passing

My Memories of Steve Jobs

It is hard to believe Steve Jobs now belongs to the ages!?! Abraham Lincoln profoundly summed it up best when he said "And in the end, it's not the years in your life that count. It's the life in your years."

Steve Jobs was a fascinating man. Like many people, I owe him and the other original founders of Apple a debt of gratitude. When I was 16 years old, in 1984, I purchased the original Mac the first day it was available on January 24, 1984. At the time there was nothing like it. Kind of like the first iPhone or iPad.

I began working with computers when I was 12 years old. For decades I was frustrated with computers in general, and thought their progress was moving way too slowly. It was clear to me that the people who were at the helm of computing were engineers and greedy businessmen.

I realized long ago, that what was missing from computing was design process. I decided in 2000 to commit myself to trying to help computing live up to its full potential, and thus I started BulletTrain.

I had the chance to spend some time with Steve Jobs, at Apple, speaking about the future of computers. In 2005 Steve and I spoke in detail about forming a strategic partnership between BulletTrain and Apple. I showed Steve some advanced prototypes I had designed for an Apple phone that was also a full-screen computer. My design had a camera on the front and on the back and in many ways resembled the iPhone of today.

I also showed Steve Jobs a concept I had for an Apple tablet that was remarkably similar to the iPad. My design has a leg on the back of it, very similar to the BulletTrain MagicStand, because I realized that in order for a tablet form-factor to be the best it could be, it would need to be able to compete with a Laptop, which did the require the end user to hold it up in their hands.

I also showed Steve a precursor to our current BulletTrain eXpress Keyboard Platform. I argued the ultimate desktop keyboard form-factor was a laptop keyboard form-factor, because it had built-in wrist wrests and thus represented the most ergonomic keyboard. I also argued that having a redundant set of numeric keys on a desktop keyboard was unnecessary, and that most people who used laptops never missed them. We argued back and forth and I told him I thought the mouse was stupid because it represented a false economy of motion.

I also showed Steve my BulletTrain WebTop concept which was and is remarkably similar to iCloud.

Steve Jobs had some fascinating ideas about the future and an equally interesting sense of design. He was a superb showman, and very deeply inspired people with his passion, while he also entertained them with his sense of humor.

I'll never forget during his 2007 Keynote presentation, when he first showed off the iPhone, calling Starbuck's on the iPhone and saying "Yes. I'd like to order 4000 lattes to go please." Whenever I think about that, it makes me laugh ;-)

In the final analysis, Steve Jobs left behind an amazing legacy and company. Steve Jobs inspired many people with his passion and woke-up the world to the power of simplicity and quality. Steve Jobs helped pave the way to a brighter digital future for all of humanity. I remain confident in Apple's future and more importantly, I am extremely excited to follow in Steve Jobs footsteps.

I believe the digital revolution is really just getting under way, and not only is the best yet to come, but speaking for the BulletTrain team, we plan and are excited to participate significantly in delivering the true and full potential of the digital promise. I believe the BulletTrain slogan of Friction-Free Computing, perfectly sums up our goal.

Here's To The Crazy Ones
With Steve Jobs Narrating

Here is a rare video of The Original 1997 Apple Think Different Video, but with Steve Jobs narrating.

"Here's to the crazy ones. The misfits. The rebels. The trouble-makers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify them. But the one thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do." –Apple

Monday, October 3, 2011

The Challenging Road To Convergence: The Future Has Finally Arrived

The Challenging Road To Convergence
The Missing Piece of the Convergence Puzzle Has Finally Been Delivered
by Jake Ehrlich

We live in a fascinating time in history, where many traditional ways of doing things are quickly becoming obsolete. Worlds are colliding and converging very quickly. We see this with smart phones you can watch TV and movies on, read a book, play games, search the web or keep up with friends on Facebook and Twitter.

When one technology overcomes and supplants another, it is referred to as an inflection point. Trains replaced a horse and buggy or stagecoach, and airplanes replaced trains.

First we replaced paper encyclopedias and dictionaries with CD and DVD-Roms, and now we have replaced them with crowd-sourced versions like Wikipedia and the Urban Dictionary. iPads are quickly replacing and supplanting newspapers and magazines.

Convergence Defined

A quarter-century ago, the high-tech world began contemplating the notion of convergence. A decade and a half-ago, in the mid 1990s, one of the hottest topics in tech was “Convergence” also known as "Interactive Television" or, "Interactive TV."

Actually, the very first truly Interactive TV was invented in 1968 by Ralph Bear, when he invented the game Pong, which was played on a TV. Here is a video from 1969 of Ralph Bear and Bill Harrison playing Ping-Pong on TV, which was the very first Video Game in history:

Everybody was taking about convergence, and the great question, was whether or not we would end-up watching TV on our computers, or Computing on our TVs? That question was answered, and today we watch TV, movies and experience all sorts of “Multimedia” on our computers.

The best example of this would be things like watching You Tube, Hulu or Netflix, and mainstream TV programming on your computer screen. The challenge is that TVs and Computers converged into Computers, but the way we control this experience has not.

Ironically, it was Bill Gates that was one of the early proponents of convergence, and he perhaps better articulated the idea of convergence in a 1999 Forbes magazine story when he said:

"Amazingly, it's been more than 20 years since the concept of 'convergence' entered the high-tech lexicon. For most of that time, convergence has meant two things: the coming together of the computer, consumer electronics, and telecommunications industries and the merging of gadgets such as the PC, TV and telephone.

But as the 21st century approaches, sophisticated digital technologies and the promise of exploding bandwidth are combining to create a third kind of convergence that will change our lives more dramatically than anything we've seen so far. It will deliver the power of the information age into the hands of everyone, anytime, anywhere.

...A lot still needs to be done to make this a reality. First, in the same way that people must speak the same language if they are to understand each other and collaborate, smart devices also need to speak a common language to communicate effectively."

Six years later, in 2004, Bill Gates said:

"Convergence doesn't happen until you have everything in a digital form the consumer can easily use on all the different devices...There's one thing missing: You have to sit down at the keyboard to work with it. You need a remote control interface at a distance, and you need to be able to project on to different screens."

The Promise Of Convergence

The promise of convergence is immense, and science-fiction movies like The Minority Report have given us a glimpse of what it might look like. The great question is how realistic are user-interfaces like the one Tom Cruise uses in Minority Report?

I argue that it is not realistic in the same way and that reality is and will continue to be even better and more realistic than science fiction. If there is any question in your mind, compare the devices on the original Star Trek with a modern iPhone. Reality it turns out is more innovative than fiction. So let's separate the fact from the fiction by looking at the real world options.

Option 1: Set Top Box

Many set-top boxes like a Tivo, DVR, Google TV and Apple TV, have tried and failed to deliver on the promise of convergence. The world has gotten 80% of the way across the river with convergence, but nobody has ever figured out the last 20%. Using an infrared remote control to type text, which uses a 5-way rocker-switch to type has to be one of the most archaic, inaccurate and frustrating experiences.
You know what I am talking about! Remember misspelling something, then having to toggle up to the delete key to erase characters, then you over shoot the mark!?! Trying to type or search on a set top box with a hand-held remote control is like trying to nail jello to the wall. Tivo came up with an even better remote with a built-in sliding keyboard, but who wants to type an email with a tiny/awkward keyboard.

Even Google and Logitech failed by partnering on the Logitech Revue set-top-box (as seen above) that ran Google TV. As a matter of fact, Logitech lost more than $100 Million and the CEO had to step-down because Logitech had more returns that actual sales. It doesn't take much to realize how bizarro unergonomic the Logitech Revue Google TV is with the trackpad located in the upper right hand corner.

Option 2: Mac Mini or HTPC
Computer On A TV

Mac Mini Media Centers and PC Home Theaters (HTPCs) are beginning to become very popular. Essentially, a Home Theater PC or Mac Mini Media Center is a very small computer that bypasses a set-top boxes and hooks up a very small dedicated media computer to a large flat screen LCD TV.

Home media centers typically benefit from having a full-size wireless keyboard and mouse. The idea is you can sit on a couch or in your favorite chair, by yourself, or with friends and family, and not only watch TV, but surf the web and do most of the things you do on a laptop computer. This includes enjoying video content on YouTube, Hulu, Netflix or iTunes.

You have probably noticed over the past several years, you are watching more and more TV programming on,, and as well as and even on If you are reading this article, you probably are watching more and more YouTube videos and snippets. In an increasingly "on-demand-world" this trend will not only continue, but at some point probably replace cable TV as we know it.

The tremendous challenge today, is with a wireless keyboard and mouse, you are 80% of the way to achieving convergence nirvana. The bottleneck is the keyboard and mouse are extremely difficult to use from a coffee table, and even more difficult to use on your lap or on a couch, recliner of big-comfy chair.

Even if you have a wireless Apple keyboard and Magic Trackpad, it’s still very difficult to use on your coffee table or lap. If you try to use it on a coffee table it places you in a very uncomfortable position where you have to lean forward every time you want to use it. On your lap, the trackpad often ends up falling off your lap or between the cushions, or even worse, on the floor.

If two or more people are are sitting in a family room, living room or den, and they want to take turns controlling the Mac Mini Media Center or HTPC, forget about it. You can't comfortably pass a keyboard and mouse or trackpad to somebody.

Option 3: Stay On The Desktop

The BulletTrain eXpress is extremely popular as a desktop keyboard and mouse replacement. Many eXpress users are used to using a MacBook or PC Laptop with a trackpad, and when they move to the desktop they get really frustrated with a conventional keyboard and mouse.

With the advent of OS X Lion, MacBook users are becoming accustomed to the extreme efficiency of using gestures, which makes moving back and forth between a MacBook and a standard desktop frustrating. Many people who even use an Apple wireless keyboard and Magic Trackpad report that it feels awkward. They say moving their hand back and forth between a mouse or trackpad is uncomfortable and stressful.

Putting the Cart Behind The Horse &
Putting the Trackpad Behind the Keyboard

BulletTrain provides the PERFECT solution to ALL the challenges described above. The BulletTrain Express not only completely overcomes all three challenges, but on the desktop, it also delivers a better than perfect experience.

This is because the surface area on Apples Magic Trackpad is 88% larger than on any other MacBook, and compared to PC Trackpads, the Magic Trackpad is up to 350% larger. This translates into much more effortless and friction-free gestures, swipes and scrolling.

The BulletTrain eXpress is as at-home on your lap as it is on your desktop. The typically disjointed experience of using a computer on a desktop or laptop has now been truly unified in one simple, easy to use, friction-free ergonomic platform.

Switching between a MacBook keyboard and any other keyboard and mouse or trackpad on the desktop, is like going from driving a Mercedes, to a driving a horse and buggy. Going from an Apple MacBook to a BulletTrain eXpress is like going from a 10 years old Mercedes to a top-of-the-line, fully-loaded, electric 2014 Mercedes. In doing so, you achieve better than perfect laptop/desktop convergence.

Convergence Delivered

What about the set top boxes and Mac Mini Media Centers or HTPCs? As mentioned, trying to juggle a keyboard and mouse on a coffee table or on a couch or chair is a nightmare. Enter, the BulletTrain eXpress.

The BulletTrain eXpress essentially turns your Mac Mini Media Center or HTPC into a wireless giant-screen laptop. All of a sudden, you can do EVERYTHING well on your large screen LCD TV that you can do well on your laptop or desktop computer .

You can not only watch standard TV, DVR or On-demand content, but you can surf the web in your favorite browser, identically to the way you do on your desktop or laptop, or you can use your favorite Twitter client or Facebook or IM.

If you are in your family room or living room or den, family and friends can easily pass the BulletTrain eXpress Keyboard Platform back and forth to each other with just one hand. This takes sharing and collaborating to a whole new level. Even a couple, can hang out in bed, in a bedroom with an HTPC and pass the BulletTrain eXpress back and forth to each other, just like a remote control.

You can also enjoy all video content, including Hulu, Netflix, Amazon Video, iTunes, You Tube and Vimeo. You can also enjoy your photo collection directly from iPhoto, Aperture or Adobe Lightroom. You can use Final Cut Pro or iMovie to edit video directly on your large Flat screen TV.

You can even use Adobe Photoshop or Illustrator, or any CAD software. You can look-up or add a contact to your address book. If a Friend calls on the phone you can look at your calendar and add a date.

You can even book a trip to Tahiti if you want. Let’s say you are watching The Godfather II, and a character uses a word you are not familiar with, you can look it up in the dictionary app or on Wikipedia. You can look-up information about your favorite new character in a great TV show that just came out. You can play video games including Angry Birds...You get the idea!!!

The BulletTrain eXpress not only gives you unlimited options, but it truly sets you free to explore your world, wherever and whenever you want. The worlds first truly convergent on-demand experience just arrived. Welcome On-Board the BulletTrain eXpress. And remember, always stay on the fast-track!!!

The Future Of BulletTrain

At BulletTrain our mission is simple. We believe there are still many uncompleted and half-baked parts of the computing puzzle, and thus, a tremendous amount of room for improvement. In the day, months, and years to come, we plan to role out many, many more highly innovative tools and products that will allow mankind to completely unlock all the potential that exists in the ever increasing world of convergence.

Steve Jobs' Integrated TV

I originally published the above story on October 3, 2011. Steve Jobs died two days later on October 5, 2011. A few weeks later, it came out that Steve Jobs biographer, Walter Isaacson, quote Steve Jobs in his new book as saying:

"I'd like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it."

I am obviously fascinated to see and explore Steve Jobs' vision for the Integrated TV. My best guess is that Apple will update the $99 Apple TV with the A5 chip found in the 4S iPhone, and iPad 2. This would allow you to speak to your Apple TV through your iPhone or iPod Touch using Siri voice commands. Apple may also introduce and actual TV set like a 50, 60 or 70 inch TV, with Apple TV functionality built into it, which would be cool.

It also crosses my mind Steve Jobs may have been referring to iOS 5's Airplay Mirroring on the iPhone or iPad?

In my opinion, no matter how great the above mentioned Steve Jobs potential solutions may or may not be, it will not be nearly as good as having a Mac Mini hooked up to a 60LCD TV, with a BulletTrain eXpress Keyboard Platform to control it.

I say this because this solution gives the user a completely integrated TV experience that is identical to that of a MacBook. With my idea of the ultimate interactive TV it provides the user with ZERO additional learning curve, by offering a complete consistent experience.

Time as they say will tell, and it will be very interesting to see what happens.

BTW, in this next video, you get to see and hear Steve Jobs opinion on convergence from 1998. The video quality is not great, but the audio is:

Sunday, October 2, 2011

1993 ATT "You Will" Video Ads

1993 ATT "You Will" Video Ads

It is remarkable how accurate these 1993 ATT ads–from 18 years ago–were about predicting the future. Of course this is particularly interesting since that is basically the BulletTrain Design Department does. If you are old enough to remember these ads, that will totally deja vu you out, especially with the Tom Selleck narration.

Saturday, October 1, 2011

Worlds Greatest YoYo Champion...

This Is Just Crazy-Amazing
Worlds Greatest YoYo Champion

When I was a kid, I used to have a Duncan YoYo. It had batteries in it and glowed like a black light. I used to do some tricks with it, but in my wildest dreams, I never thought I would see anything like this...

Thursday, September 29, 2011

13 inch MacBook Air v. 15 inch MacBook Pro Less Is Definitely More

13 inch MacBook Air v. 15 inch MacBook Pro
Less Is Definitely More

I took these two following comparison images of the all-new 13 inch MacBook Air, back-to-back with the 15 inch MacBook Pro. I replaced the 15 inch MacBook Pro with Apple's all-new 13 inch Air, and I want to share my observations with you, after having used the 13 inch Air for a few months.

Back To Back comparison of the 15 inch MacBook Pro and 13 inch MacBook Air

I will start at the end, with my conclusion. I think the 13 Air blows away the 15 inch MacBook Pro. The 13 inch MacBook Air is a perfect example of less being more. Not only is the 13 inch Air much less expensive, but it is faster and weighs significantly less. The 15 inch MacBook Pro weighs 5.6 pounds and the 13 inch Air only weighs 2.96 pounds, thus the Air weighs almost half as much and this is ALWAYS noticeable.

15 inch MacBook Pro and 13 inch MacBook Air pictured above

As you can see in the images above, the 13inch Air is also significantly smaller, but has the exact same size keyboard and trackpad. I am also surprised at how great and loud the speakers are on the Air. Also, the Air has the exact same number of pixels on the screen (1440x900). The pixel density is higher, so you have the same number of pixels in a smaller space which translates into a sharper image.

Also the front of the Air tapers down to only 0.11 inches which makes it WAY, WAY skinnier in the front, and way, way more ergonomic.

Since the Air only comes with a Solid State hard drive, it is really, really fast, and certainly faster than the 15 inch. I also really like the backlit keyboard.

If I was in-charge of Apple, I would literally discontinue every other laptop model and just make the 13 inch Air. So what don't I like about the 13 inch Air? Here is a list of changes I would make:

• Should be able to upgrade RAM to 8GB of RAM, and ideally 16GB of RAM.
• The dynamic range of the screen can and should be much higher. The screen looks washed-out compared to the MacBook Pro-model screens.
• Bring back the black bezel, like the MacBook has.
• I would really like to see a 13 inch BlackBook. In other words, I would like to see an all-black version of the Air.
• Bullnose the front edges of the keyboard. the right-angle is too sharp.

BTW: I seriously contemplated getting the 11inch MacBook Air, and I completed a Pro-Con list and the 13 inch completely blew the 11 inch out of the water. I think the 11 inch is a fascinating design, but too small and claustrophobic–in the final analysis.

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